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Personal data or personal information refers to any information that can be used to help identify a person. This does not include anonymous data (data related to your identity is not used or collected).
We may collect, store and use different kinds of personal data about you to help improve our site users experience. The types of data we may use are Identity data, Contact data, Financial data, Transaction data, Technical data, Profile data, Usage data and Marketing & Communications data.
We may also collect Aggregate data, which is data that we acquire by combining individual-level data and presenting it in a summarised format (e.g. Age data is used to calculate the average age of our site users).
We do not collect unnecessary personal data such as information about you: Race, Ethnicity, Sexual orientation, Sex life, Religion or Political views…
Your data is collected in different ways, these include:
Direct interactions- When you fill in forms/actively give us data on our website. For example, when you create an account, purchase a product, subscribe to our newsletter, give us feedback and when you enter our competitions.
Automated technology- While you browse our website we may automatically collect technical data about which device you are on (mobile/desktop), your browsing patterns (interests). We collect this data by using your cookies, server logs and other technology. If you would like more information then see our cookies policy for more details on how we use your cookies.
Publicly available/third party sources of data- We may receive personal data about you from third parties such as Technical data from Google, transaction, financial and contact data from providers of delivery and payment services.
We only ever use your personal data when the law allows us. Some of the most common situations include: where it’s necessary for our legitimate interests and these interests do not clash/override your fundamental rights, where we are legally obligated, to provide/show users personalised content.
If you wish to have your data remove, deleted or want to know what data we have on you then you can contact email@example.com with your request.